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Home / Case Studies / From a single SKU to a category leader
Beauty ยท Amazon + Walmart

From a single SKU to a category leader

0
Revenue in 9 months
0
ACOS, down from 47%
0
YoY growth
0
Conversion lift

BEFORE

One product, no trademark, a stalled listing, and 47% ACOS eating the entire margin.

STRATEGY

Protect the brand first, rebuild the listing for conversion, then restructure advertising around profit rather than impressions.

EXECUTION

Entity formed, trademark filed and Brand Registry secured, listings and A+ rebuilt, campaign architecture rewritten, and Walmart opened as a second channel in month six.

They didnโ€™t just run our ads โ€” they built the company around them.
โ€” Beauty brand founder

Figures reflect a specific client engagement. Results vary by product, category, and market conditions.

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