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Home / Case Studies / A DTC brand that stopped renting its customers
Fitness ยท Shopify + Meta

A DTC brand that stopped renting its customers

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Margin vs marketplace
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Revenue from owned channels
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Repeat purchase rate
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Store load time

BEFORE

Entirely marketplace-dependent, no customer data, and margin compressed by fees and ad costs.

STRATEGY

Build a direct channel to own the customer relationship, then use email and SMS to lift lifetime value so acquisition could scale.

EXECUTION

Shopify store designed and built, Klaviyo flows deployed, paid social launched with a defined target CAC, and a subscription programme added in month four.

We finally have an asset instead of a landlord.
โ€” Fitness brand owner

Figures reflect a specific client engagement. Results vary by product, category, and market conditions.

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